You can show multiple nearby locations, if you have them, and increase your ad Quality Score by making the most of additional ad space for communicating value – subsequently increasing click-through-rates. Location extensions are especially important for locally based businesses who are looking to attract customers who may be just around the corner and searching for a local solution to their problem.īut they aren’t only useful for locally based campaigns. Location extensions are a feature in Google Ads that allows you to show business location data – such as your address – with your ads to increase the likelihood of someone taking action. One important lever of optimization for PPC experts is ad location extensions. It’s a complex ecosystem of bidding, extensions, creative, and targeting, that only PPC experts can truly optimize. Google Ads is no longer a place where inexperienced advertisers can go and make a splash by filling in a few forms. What was once a fairly low-cost exchange for businesses to attract leads and grow revenue, has become a highly-competitive marketplace which is indispensable to many digitally-focused industries. Since Google’s launch of Google Ads in the year 2000 it has grown into a $95 billion advertising platform.
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